The pleasure and peril of AI and the future of creativity

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The pleasure and peril of AI and the future of creativity 〰️

There's a phenomenon taking place that you may not have noticed: AI is being used to generate deepfakes of Black influencers and journalists without their consent. But for the Black community it's nothing new, there's even a name for it: Digital Bl
From THE GRAIN Newsletter: Web of Lies I strongly encourage reading Nicholas Hune-Brown's recent investigative piece in The Local, Investigating a Possible Scammer in Journalism’s AI Era, and the subsequent fallout. What sticks with me is t
THE GRAIN Newsletter: Music is having a moment. There's been a surge of AI-music news lately, and the industry is shifting rapidly. Popular songs are the soundtrack of our lives and memories, but what happens when authorship fades? Could an AI tra
Why so much emphasis on "getting ahead" by using AI? Instead, we should be getting together. AI is about the collective, not the individual. The only race we are a part of is the human race.
There have been many instances when I've been told not to ask. Sometimes overtly, sometimes subliminally. I've come to realize that's their problem, not mine. Let's be curious, together. Share this post with someone who needs to start asking.
THE GRAIN Podcast: AI vs. Freedom of Information My conversation with Ian Krietzberg, AI correspondent at @puckdotnews and one of the clearest, most grounded voices covering AI today. We talk about curiosity, transparency, and the human lens to und
Still buzzing from THE GRAIN’s first live event, ADVERTISING vs. AI: How To Be Authentic Now. ✨ Full room. Big questions. Real conversations about the pleasure and peril of AI and the future of creativity. Creatives, this is the start of som
One of the things I'm most proud of is the vibe THE GRAIN created at ADVERTISING vs. AI: How To Be Authentic Now. AI is a topic that impacts us all, and our opinions vary widely. But we came together for one night, shared what we care about, and
THE GRAIN’s inaugural live event, ADVERTISING vs AI: How To Be Authentic Now was a tremendous success! Thank you to our exquisite panelists: @mobofill @123w.ca @drelabre @dept_of_never @iandavidmackenzie @memorycreativeinc @iranreyesf @mad
ADVERTISING vs. AI: How To Be Authentic Now. Wednesday November 12, 6-9pm, Westside Studio, Toronto. Meet moderator: Ronit Novak Thought leader, public speaker and content creator. Founder of THE GRAIN thegrain.ai I'll be moderating THE GRAIN's
SOLD OUT! Thank you everyone for your interest and support. It's confirmation that THE GRAIN is doing something right—sparking honest real conversations with experts and leaders about how AI is impacting our shared creative industries. Tha
Latest from THE GRAIN Newsletter: Always the real thing Coca-Cola's AI generated Christmas commercial compresses humans and animals into one entity, while cleverly aligning their brand with the prevailing sentiment around AI—larger than life,
Tickets are selling out fast for ADVERTISING vs. AI: How to be authentic now ✨ Meet panelist—Mo Bofill Partner and Chief Creative Officer, One23West. Board Member: ADCC Awards Mentor: RGD @mobofill @123w.ca @theadcc @rgdcanada Join Mo Bofil

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Ronit Novak

(Ro-NEET)

Hello! I’m Ronit Novak.

I’m a creative director, strategist, and educator with 20 years in media.

I founded THE GRAIN, supported by The Grain Foundation, a registered nonprofit, to explore how AI is transforming creativity from a human-centred perspective—and how we can shape that future with intention.

Through conversations, news, and events, I look at how we can work with machines in ways that amplify, not replace, our creativity—helping artists, businesses, and schools adapt and thrive.

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THE GRAIN Newsletter

Each week I cut through the AI noise with 5 hand-picked stories plus my grains of thought on what they mean for creativity and how they spark deeper conversations.

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THE GRAIN Podcast

THE GRAIN Podcast explores how AI is reshaping creativity through candid conversations with artists, experts, and industry leaders.

Episodes are available as video on YouTube and Substack, and as audio on Spotify, Apple, and other major platforms.

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THE GRAIN Community

THE GRAIN community is made up of creative professionals, organizations, corporations and educators.

They are photographers, illustrators, musicians, filmmakers, writers, designers, artists, agencies, schools, and media companies.

They share a curiosity to explore how AI can enhance their creativity, productivity and collaboration.

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